LESS THAN 2 DEGREES CENTIGRADE
What is in the power of a logo? Just ask Coco Cola, Pepsi, GM, Citibank, Star bucks and a million more. With the five major companies mentioned you can visualize each logo without actually have to see it, therefore and conversely, when the reader sees the logo he or she immediately links it to the product and begins to think about how that mental image translates to emotion, environmental and primordial.
When emotions are positive it is an easy step forward to like a company, its products, services or whatever is represented. These companies can help break myths that are counterproductive to Climate Change correction.
Example:
When the buying public sees "Intel Inside" they
feel confident about buying the computer. This example speaks volumes, is
so easy to understand and appreciate.
Some say that it does not take a rocket
scientist to realize that the climate is changing.
With Climate Change we must react
immediately!
Others remain in doubt or denial.
A controversy
still exists over what is causing the weather to change.
Nevertheless, the climate is changing and myths suppress one of the prime solutions.
Many agree that reforestation will help decrease the rate of increase of Global Warming the fastest of any other solution, which needs to involve the Third World. Myths do get in the way of this common sense and slow down implementation of the prime solution, i.e., reforestation in the tropical forests of the Third World.
Notice square concrete water tank below.
Reforestation begins with the local inhabitants of the barren land. This caretaker is a stakeholder in the IVAFMS agroforestry project on Ilin Island, 2001
Myth: The poor people, especially the informal settlers (squatters) will not grow trees because they provide no immediate subsistence.
Who subscribes to this myth?: Large land owners
Myth Busted: The poor people are the ones who previously cut down the forest as day laborers for many of the old landlords and loggers. The poor know first hand how their lives changed for the worse, once the forests were cut that ended daily employment, hunting and gathering came to an end. Poverty only increased.
Notice square concrete water tank above, just 8 years after the above photo, 2009.
Answer: The locals are the solution, not the problem. Five decades of denuded forest land has confused the issue and supported the myth, however, the elders are standing by to convince their youth and to oversee reforestation.
The elder landlords know very well, but clear-cutters of the forest were beneficiaries of the myth which excused them from having to reforest. This makes it more difficult to debunk the myth with their young who have inherited the land are apprehensive, if not afraid, to work with the locals.
Just ask them, "What have you done with your land for the past 25 years?" The general answer: "Nothing." Why?: "Squatters!" "What do you plan on doing with your land over the next 25 years?" "Don't know."
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